Never before have sports journalists been under so much pressure to raise their public profile in digital media and to maintain a “personal brand.” This all-star panel addresses how journalism schools could better prepare students to become “sports personalities.” To be considered: What is the line between being a sports journalist and being a sports personality? And how does a social media-friendly “personal brand" affect the editorial judgement of a sports journalist? Moderator: Kenneth A. Fischer, University of Oklahoma Panelists: Ian C. Punnett, Walter Cronkite School of Journalism and Mass Communication Miles Romney, Arizona State University Marie C. Hardin, Pennsylvania State University Marianne Barrett, Arizona State University John Hanson, Program Director, 610 Sports Radio-Kansas City, former program director of ESPN Radio 920/Fox Sports Radio 1460-Las Vegas Barry Orr, University of Oklahoma
