The panelists share insights and observations on the experience and impact of student media on the education, careers and lives of students involved in student media operations. With almost 100 years of collective experience in student media advising and significant involvement in BEA leadership, these panelists bring a much needed perspective to the impact and importance of Student Media in both the academic curriculum and the lives of media students. Moderator: W. Dale Hoskins, Northern Arizona University Panelists: Norm Medoff, Northern Arizona University; BEA President, 1998-99 & Author of "Electronic Media: Then, Now, and Later", 2011 Sam Sauls, Susquehanna University; BEA President, 2011-12 & BEA Convention Program Chair, 2005 W. Dale Hoskins, Northern Arizona University; BEA Student Media Advisors Division Chair, 2004-06 Respondent: Chad J. Roberts, Central Michigan University; BEA Student Media Advisors Division Chair, 2014-Present