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Sunday, April 12 • 3:00pm - 4:15pm
The DNA of TV: Unlocking the Emotional Building Blocks of Successful Television

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At its heart, television is about emotions. Magid’s EmotionalDNA™ uses advanced quantitative analytics to identify the emotional states that viewers associate with specific programs and networks, and thereby the appeal that they hold beyond their surface characteristics.  The result of this groundbreaking work is a new way of understanding viewer preferences and behaviors that is currently informing the program development, branding and marketing, and advertising sales of major networks and studios.
Speaker: Jack MacKenzie, President of Magid Generational Strategies

Sunday April 12, 2015 3:00pm - 4:15pm PDT
Pavilion 3

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