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Sunday, April 12 • 4:30pm - 5:45pm
Leveraging Consumer Insights in Support of Sport & Entertainment Media

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Sport and entertainment media ignite consumer passion, foster fan engagement and influence the global zeitgeist.  Consumer insights provide context, frame the marketplace and influence media valuation.  Keith will showcase several “real world” presentations featuring a variety of quantitative elements; including NASCAR, model CHRISSY TEIGEN and prolific producer TYLER PERRY.
Speaker: Keith Friedenberg, Executive Vice President, Global Insights Group, WME | IMG

Sunday April 12, 2015 4:30pm - 5:45pm PDT
Pavilion 1

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