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Sunday, April 12 • 4:30pm - 5:45pm
Management, Marketing & Programming Top Paper Presentations

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Please join us as we hear the top papers presented from the Management, Marketing & Programming Division.   Vice Chair/Paper Competition Chair: L. Meghan Mahoney, West Chester University of Pennsylvania

Debut Paper Competition 1st Place: Xiaoqun Zhang, University of North Texas; Prosumption, Time Budget, and SNS Use Activities

2nd Place: Ronen Shay, University of Florida; Consumer Preferences and Utilities for Video Consumption Attributes: A Conjoint Analysis

2nd Place: Kelly Meyer, The University of Akron: Getting a Handle on Television Tweets: Comparing Twitter Activity and Television Ratings in Primetime Broadcasts


Open Paper Competition 1st Place: Brandon T. Sweitzer, Ohio University; Theoretical Integration: An Active within Structures Approach to Predicting Social Media Use

2nd Place: Louisa Ha, Bowling Green State University; Gi Woong Yun, Bowling Green State University; Ruimeng Yang, Bowling Green State University; US Audiences’ Responses to Digital TV Multicasting: A Case Study Comparing Commercial and Public Broadcast Digital TV Subchannels 

Sunday April 12, 2015 4:30pm - 5:45pm
Conference Room 4

Attendees (6)