We are taxed with teaching and keeping up with trends in social media and often implementing them on campus. The question is are we meeting outcomes that are actual real world strategies? Do students understand SEO vs SMO and PPC vs CTR, can they use Google Analytics and other online SMO apps, can they effectively re-purpose traditional media for the web and can they create campaigns across social and traditional media platforms? Moderator: Dan Kimbrough, Misericordia University Panelist: Gina Baleria, California State University - San Francisco
