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Tuesday, April 14 • 3:30pm - 4:45pm
I always feel like somebody’s watching me: Location-based advertising

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As products get closer and closer to their target markets—literally—the study of advertising is changing. This panel is a close-up view of the newest aspect of interactive advertising and the audiences who love it as well as those who are creeped out by it. Current definition: "LBA integrates mobile advertising with location-based services such as GPS, pinpointing consumers’ locations and providing location-specific advertisements on their mobile devices. LBA allows marketers to reach specific target audiences and improve the importance of ads with relevant information, personalized message and targeted offers. This can also be used to research consumers and tailor future offers."
Moderator: Linda Thorsen Bond, Stephen F. Austin State University
Panelists: Dana Coester, West Virginia University
Alexandra M. Vilela, James Madison University School of Media Arts & Design
Kasi Dickerson, Stephen F. Austin State University
Joey Stepniewski, Stephen F. Austin State University
Toure McCoy, Stephen F. Austin University

 


Tuesday April 14, 2015 3:30pm - 4:45pm
Conference Room 5/6

Attendees (19)