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Tuesday, April 14 • 3:30pm - 4:45pm
New Media, New Marketing: TV Marketing Strategies in the 21st Century

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This panel deals with new challenges and opportunities that television content distributors face when marketing programs in the “television everywhere” era. We will address case studies of traditional networks that increasingly market their programming using social media influencers, OTT providers that use compelling digital strategies to draw fans to early-released pilots and binge-ready full season releases, and marketers who tap into a changing set of viewer motivations behind the viewing of television programming.
Moderator: Evan Kropp, University of Georgia
Panelists: Geoffrey Graybeal, Texas Tech University
Mark Lashley, La Salle University
Clark Greer, Liberty University 

Tuesday April 14, 2015 3:30pm - 4:45pm
Conference Room 2/3

Attendees (21)