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Tuesday, April 14 • 1:45pm - 3:00pm
Social Media: The Great Equalizer in Radio

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Broadcast radio continues to be a viable media content provider, but satellite and online radio are formidable competitors as a result of the great equalizer: social media. Whether you are a broadcast, satellite, or online outlet, you must have a social media strategy. This panel will examine how social media has leveled the playing field for other delivery platforms to compete with broadcast outlets and how all types of stations are becoming multimedia content providers. Attention will be given to social media's impact on news delivery, programming strategies, and production techniques as well as how teaching about radio has changed.
Moderator: Andrew M. Clark, University of Texas - Arlington
Panelists: Shawn Isaacs, University of West Georgia
Lance Liguez, University of Texas - Arlington
Bradford L. Yates, University of West Georgia
Respondent:Gregory D. Newton, Ohio University

Tuesday April 14, 2015 1:45pm - 3:00pm
Pavilion 3

Attendees (24)