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Monday, April 13 • 11:30am - 12:45pm
Social Media as Marketing and Programming Content

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This panel looks at the ways that social media suffuse electronic media marketing and programming content, with direct applications for educators and industry professionals. Twitter, Facebook, and other social media are ubiquitous in the marketing of television and movies. While jaded audience members have tired of sales messages being pushed at them, they continue to respond to fresh marketing approaches, such as trans-media storytelling, content-related games, and unique challenges. In addition to their use in marketing, social media now comprise content within programs themselves; examples include Twitter-based segments and Twitter crawls, and programs that promote dual screen viewing such as those of the CW, Tosh.0, and reality shows, as well as major live events such as the Academy Awards.
Moderator: Shelley Jenkins, California State University - Fullerton
Panelists: Carol Ames, California State University, Fullerton
Philippe Perebinossoff, California State University, Fullerton
Joe Saltzman, University of Southern California - Annenberg; The Rise of the Multi-Screen Consumer: The Effect of the Use of the Internet and TV Simultaneously on the Future Consumption of Media

Monday April 13, 2015 11:30am - 12:45pm
Conference Room 4

Attendees (42)