Based on an argument that television and print advertisements are powerful means of influence on an individual’s gender identity through various means including creating and supporting certain gender stereotypes, the panel aims to explore and evaluate if since 2000 there has been any particular/substantial shift in gender representation in media; whether current gender images shown on TV and in print support or oppose the claims of gender inequality; and if there has been any change in gender schemas represented by male and female media characters. Moderator: Jay Start, Indiana University of Pennsylvania Panelists: Mary Beth Leidman, Indiana University of Pennsylvania Natalya Vodopyanova, Indiana University of Pennsylvania
