This panel’s research papers examine national policy development and transnational media content around the world, with a specific emphasis on Asia. Policy and content are intertwined in the recent spate of media policy revisions resulting from technological evolution, political change, and the appearance of new media platforms. This panel will look at the relationships between policy and media content through analyses of five case studies. Moderator: Drew McDaniel, Ohio University Panelists: Jennifer Bell, Ohio University; Brand Britain: How popular British TV shows capitalize on and commodify signifiers of Britishness for global audiences. Masudul Biswas, Loyola University Maryland; New Broadcast Policy in Bangladesh: Will it curtail the freedom? Quan Xie, Bradley University; Propaganda, Commercialization, and Presentation of “Chinese Dream”: The Usage of Micro-blogging among Chinese Television Networks Chalisa Magpanthong, Bangkok University; Drew McDaniel, Ohio University; The Asian transition to digital broadcasting: Thailand enters a new television era Yearry Panji Setianto, Ohio University; Nuurianti Jalli, Ohio University; Transnational Media Flow in the Malay world: Media Policy of Cross-border Broadcasting Content in Indonesia and Malaysia