The Digital Evolution has revolutionized the options facing audiences - shifting from an era of relative scarcity and limited choice, to the modern age of hyperabundance. Marketing and programming strategies must also shift to accommodate this new reality. Moderator: Larry Patrick, Patrick Communications Panelists: Todd Chambers, Texas Tech University; Attracting the Multiethnic/Multilingual Audience Benjamin J. Bates, University of Tennessee @ Knoxville; Programming for multiscreen, active audiences Maria Fontenot, University of Tennessee @ Knoxville; Exploiting Abundance in broadcast news sources Reggie Murphy, Electronic Ink; Lessons from ONA [Online News Association] Steven R. McClung, Mercer University; The Appeal of Free: the Apple/U2 strategy Philip Napoli, Fordham University
Sunday April 12, 2015 9:00am - 10:15am PDT
Pavilion 2
