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Sunday, April 12 • 9:00am - 10:15am
Programming/Marketing In Era of Abundance

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The Digital Evolution has revolutionized the options facing audiences - shifting from an era of relative scarcity and limited choice, to the modern age of hyperabundance. Marketing and programming strategies must also shift to accommodate this new reality.
Moderator: Larry Patrick, Patrick Communications
Panelists: Todd Chambers, Texas Tech University; Attracting the Multiethnic/Multilingual Audience
Benjamin J. Bates, University of Tennessee @ Knoxville; Programming for multiscreen, active audiences
Maria Fontenot, University of Tennessee @ Knoxville; Exploiting Abundance in broadcast news sources 
Reggie Murphy, Electronic Ink; Lessons from ONA [Online News Association]
Steven R. McClung, Mercer University; The Appeal of Free: the Apple/U2 strategy
Philip Napoli, Fordham University

Sunday April 12, 2015 9:00am - 10:15am
Pavilion 2

Attendees (20)